CHAPTER 13:BUSINESS

•          The Internet is a powerful channel that presents new opportunities for an organization to:

–      Touch customers

–      Enrich products and services with information

–      Reduce costs

•          How do e-commerce and e-business differ?

•          E-commerce – the buying and selling of goods and services over the Internet (online transactions)

•          E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner)

Industries Using E-Business

•          E-business model – an approach to conducting electronic business on the Internet

E-Business Benefits and Challenges

•          There are numerous advantages and limitations in e-business revenue models including:

–      Transaction fees

–      License fees

–      Subscription fees

–      Value-added fees

–      Advertising fees

MASHUP

–      Web mashup - a Web site or Web application that uses content from more than one source to create a completely new service

–      Application programming interface (API) - a set of routines, protocols, and tools for building software applications

–      Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups