1. Materials flow from suppliers and their
“upstream” suppliers at all levels
2. Transformation of materials into semifinished
and finished products through the organization’s own production process
3. Distribution of products to customers and their
“downstream” customers at all levels
•
Organizations
must embrace technologies that can effectively manage supply chains
•
Plan
·
A company
must have a plan for managing all the resources that go toward meeting customer
demand for products or services.
•
Source
·
Companies
must carefully choose reliable suppliers that will deliver goods and services
required for making products.
·
Make
·
This is
the step where companies manufacture their products or services. This can
include scheduling the activities necessary for production, testing, packaging,
and preparing for delivery.
·
Deliver
(Logistic)
·
Companies
must be able to receive orders from customers, fulfill the orders via a network
of warehouses, pick transportation companies to deliver the products, and
implement a billing and invoicing system to facilitate payments.
·
Return
·
This is
typically the most problematic step in the supply chain. Companies must create
a network for receiving defective and excess products and support customers who
have problems with delivered products.
Information Technology’s Role in
the Supply Chain
VISIBILITY
•
Visibility – more visible models of different ways to do
things in the supply chain have emerged.
High visibility in the supply chain is changing industries, as Wal-Mart
demonstrated
•
Supply
chain visibility – the
ability to view all areas up and down the supply chain
•
Supply
chain visibility allows organizations to eliminate the bullwhip effect
•
To explain
the bullwhip effect to your students discuss a product that demand does not
change, such as diapers. The need for
diapers is constant, it does not increase at Christmas or in the summer,
diapers are in demand all year long. The
number of newborn babies determines diaper demand, and that number is constant.
•
Retailers
order diapers from distributors when their inventory level falls below a
certain level, they might order a few extra just to be safe
•
Distributors
order diapers from manufacturers when their inventory level falls below a
certain level, they might order a few extra just to be safe
•
Manufacturers
order diapers from suppliers when their inventory level falls below a certain
level, they might order a few extra just to be safe
•
Eventually
the one or two extra boxes ordered from a few retailers becomes several
thousand boxes for the manufacturer.
This is the bullwhip effect, a small ripple at one end makes a large
wave at the other end of the whip.
Consumer Behavior
•
Companies
can respond faster and more effectively to consumer demands through supply
chain enhances
•
Once an
organization understands customer demand and its effect on the supply chain it
can begin to estimate the impact that its supply chain will have on its
customers and ultimately the organizations performance
•
Demand
planning software –
generates demand forecasts using statistical tools and forecasting techniques
Competition
•
Supply
chain planning (SCP) software–
uses advanced mathematical algorithms to improve the flow and efficiency of the
supply chain
•
Supply
chain execution (SCE) software – automates the different steps and stages of the supply chain
•
SCP and
SCE both increase a company’s ability to compete
•
SCP
depends entirely on information for its accuracy
•
SCE can be
as simple as electronically routing orders from a manufacturer to a supplier













